Episodes
1
Jan. 30, 2025
How to Position Against a Competitor Who Lies
In today’s episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products.
In this episode, I answer the question: When you want to discuss your differentiated product or service, what do you do if you’ve got a competitor who lies that they too have the same product or service, when in fact they don’t?
You will learn:
* The misconception that competitors can easily replicate differentiated features.
* How architectural an...
In this episode, I answer the question: When you want to discuss your differentiated product or service, what do you do if you’ve got a competitor who lies that they too have the same product or service, when in fact they don’t?
You will learn:
* The misconception that competitors can easily replicate differentiated features.
* How architectural an...