How To Develop A Point of View For Your Company
Today I explore developing a point of view for your business. I cover:
- How to build your company’s points of view
- What to do if you don’t know your point of view
- Two examples from IBM and Sampler
- Why features don’t matter, value does
- How to apply this to your sales and marketing
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If you want to skip ahead:
(00:00) How to develop a point of view for your business
(03:07) How Sampler built a point of view for their market
(06:20) What if you don’t know your point of view
(09:00) Why features don’t matter
(10:11) How IBM handled its own point of view
(15:15) How to apply point of view in sales and marketing
(17:38) Thanks for listening
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Referenced:
Sampler https://www.sampler.io/
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Production and marketing by https://penname.co/
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