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Abhinav Asthana

Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
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April 18, 2024

Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions. Joining me is Abhinav Asthana, founder and CEO of Postman, an API platform for software developers to build and use APIs. In today’s episode: * How Postman's positioning evolved from a product-focused approach to a platform-focused approach, with different positioning fo...