Emma Stratton

In today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on positioning and messaging.


You will learn:


* How B2B and B2C are different and each comes with their own unique challenges and opportunities.


* How to differentiate between positioning, messaging, and copywriting.


* The value of flexible m...