Emma Stratton

In today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on positioning and messaging. You will learn: * How B2B and B2C are different and each comes with their own unique challenges and opportunities. * How to differentiate between positioning, messaging, and copywriting. * The value of flexible messaging acr...