Loren Padelford

In today’s episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert. You will learn: * The limitations of the predictable revenue playbook and alternative approaches. * How Salesforce pioneered cloud-based software and introduced a new way of thinking about how software gets delivered and sold. * How the rise of ad networks and digital ads made it easier to reach many potential customers faster. * Why the traditional sales process...