Loren Padelford

In today’s episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert.


You will learn:


* The limitations of the predictable revenue playbook and alternative approaches.


* How Salesforce pioneered cloud-based software and introduced a new way of thinking about how software gets delivered and sold.


* How the rise of ad networks and digital ads made it easier to reach many potential customers faster.


* Why the traditiona...