Martina Lauchengco

In today’s episode, I explore gathering product market insights directly from customers and crafting effective product marketing strategies with Martina Lauchengco, a partner, teacher, author, speaker, mom, and native Californian.


You will learn:


* How a VP of Marketing required team members to talk to two customers every week.


* Observing customers in the field to deepen your knowledge about how they use your products.


* Conducting customer interviews to understand the bigger contex...