Martina Lauchengco

In today’s episode, I explore gathering product market insights directly from customers and crafting effective product marketing strategies with Martina Lauchengco, a partner, teacher, author, speaker, mom, and native Californian. You will learn: * How a VP of Marketing required team members to talk to two customers every week. * Observing customers in the field to deepen your knowledge about how they use your products. * Conducting customer interviews to understand the bigger context. * Win/los...